NEA also reaches out to children and their families with Operation M.A.C.E. (Monster Annihilation, Control and Enforcement). It leverages the power of new media platforms and the use of web-animations, computer gamings and inter-school competitions to promote dengue awareness among youths. Operation M.A.C.E. achieved the Distinguished Award at the International Convention on Quality Control Circles (ICQCC) 2011 held in Yokohama, Japan.